barcelona launch campaign 2025

After our strategy session (SIP Workshop) with the Arctic Appetites team to extract the STORY and craft the IDENTITY for best positioning, we got started with PRODUCTION in the beautiful urban fabric of Barcelona.

The launch campaign included (1) One Brand Video, (2) Five Vertical Reels, and (3) One Industry Night at our launch partner, Bar Nøe. Together, these activations worked to introduce the concept of Norwegian cider to the curious sippers of Barcelona.